diff --git a/kiwi-builder-image/Dockerfile b/kiwi-builder-image/Dockerfile
index cb60b63..99328b7 100644
--- a/kiwi-builder-image/Dockerfile
+++ b/kiwi-builder-image/Dockerfile
@@ -11,7 +11,7 @@ LABEL org.opencontainers.image.version="%PACKAGE_VERSION%"
 LABEL org.opencontainers.image.url="https://www.suse.com/solutions/edge-computing/"
 LABEL org.opencontainers.image.created="%BUILDTIME%"
 LABEL org.opencontainers.image.vendor="SUSE LLC"
-LABEL org.opensuse.reference="%%IMG_REPO%%/%%IMG_PREFIX%%kiwi-builder:10.1
+LABEL org.opensuse.reference="%%IMG_REPO%%/%%IMG_PREFIX%%kiwi-builder:10.1"
 LABEL org.openbuildservice.disturl="%DISTURL%"
 LABEL com.suse.supportlevel="%%SUPPORT_LEVEL%%"
 LABEL com.suse.eula="SUSE Combined EULA February 2024"