diff --git a/reference/helpers.go b/reference/helpers.go
index a8f46ced..fbcd2c08 100644
--- a/reference/helpers.go
+++ b/reference/helpers.go
@@ -1,5 +1,7 @@
 package reference
 
+import "path"
+
 // IsNameOnly returns true if reference only contains a repo name.
 func IsNameOnly(ref Named) bool {
 	if _, ok := ref.(NamedTagged); ok {
@@ -28,3 +30,13 @@ func FamiliarString(ref Reference) string {
 	}
 	return ref.String()
 }
+
+// FamiliarMatch reports whether ref matches the specified pattern.
+// See https://godoc.org/path#Match for supported patterns.
+func FamiliarMatch(pattern string, ref Reference) (bool, error) {
+	matched, err := path.Match(pattern, FamiliarString(ref))
+	if namedRef, isNamed := ref.(Named); isNamed && !matched {
+		matched, _ = path.Match(pattern, FamiliarName(namedRef))
+	}
+	return matched, err
+}
diff --git a/reference/normalize_test.go b/reference/normalize_test.go
index 9697a36b..948da0b7 100644
--- a/reference/normalize_test.go
+++ b/reference/normalize_test.go
@@ -503,3 +503,81 @@ func TestNormalizedSplitHostname(t *testing.T) {
 		}
 	}
 }
+
+func TestMatchError(t *testing.T) {
+	named, err := ParseAnyReference("foo")
+	if err != nil {
+		t.Fatal(err)
+	}
+	_, err = FamiliarMatch("[-x]", named)
+	if err == nil {
+		t.Fatalf("expected an error, got nothing")
+	}
+}
+
+func TestMatch(t *testing.T) {
+	matchCases := []struct {
+		reference string
+		pattern   string
+		expected  bool
+	}{
+		{
+			reference: "foo",
+			pattern:   "foo/**/ba[rz]",
+			expected:  false,
+		},
+		{
+			reference: "foo/any/bat",
+			pattern:   "foo/**/ba[rz]",
+			expected:  false,
+		},
+		{
+			reference: "foo/a/bar",
+			pattern:   "foo/**/ba[rz]",
+			expected:  true,
+		},
+		{
+			reference: "foo/b/baz",
+			pattern:   "foo/**/ba[rz]",
+			expected:  true,
+		},
+		{
+			reference: "foo/c/baz:tag",
+			pattern:   "foo/**/ba[rz]",
+			expected:  true,
+		},
+		{
+			reference: "foo/c/baz:tag",
+			pattern:   "foo/*/baz:tag",
+			expected:  true,
+		},
+		{
+			reference: "foo/c/baz:tag",
+			pattern:   "foo/c/baz:tag",
+			expected:  true,
+		},
+		{
+			reference: "example.com/foo/c/baz:tag",
+			pattern:   "*/foo/c/baz",
+			expected:  true,
+		},
+		{
+			reference: "example.com/foo/c/baz:tag",
+			pattern:   "example.com/foo/c/baz",
+			expected:  true,
+		},
+	}
+	for _, c := range matchCases {
+		named, err := ParseAnyReference(c.reference)
+		if err != nil {
+			t.Fatal(err)
+		}
+		actual, err := FamiliarMatch(c.pattern, named)
+		if err != nil {
+			t.Fatal(err)
+		}
+		if actual != c.expected {
+			t.Fatalf("expected %s match %s to be %v, was %v", c.reference, c.pattern, c.expected, actual)
+		}
+	}
+}
diff --git a/reference/reference.go b/reference/reference.go
index 888e9b6d..57ce88a8 100644
--- a/reference/reference.go
+++ b/reference/reference.go
@@ -27,7 +27,6 @@ package reference
 import (
 	"errors"
 	"fmt"
-	"path"
 	"strings"
 
 	"github.com/opencontainers/go-digest"
@@ -317,16 +316,6 @@ func WithDigest(name Named, digest digest.Digest) (Canonical, error) {
 	}, nil
 }
 
-// Match reports whether ref matches the specified pattern.
-// See https://godoc.org/path#Match for supported patterns.
-func Match(pattern string, ref Reference) (bool, error) {
-	matched, err := path.Match(pattern, ref.String())
-	if namedRef, isNamed := ref.(Named); isNamed && !matched {
-		matched, _ = path.Match(pattern, namedRef.Name())
-	}
-	return matched, err
-}
-
 // TrimNamed removes any tag or digest from the named reference.
 func TrimNamed(ref Named) Named {
 	domain, path := SplitHostname(ref)
diff --git a/reference/reference_test.go b/reference/reference_test.go
index e0270208..b1264dbd 100644
--- a/reference/reference_test.go
+++ b/reference/reference_test.go
@@ -583,81 +583,3 @@ func TestWithDigest(t *testing.T) {
 		}
 	}
 }
-
-func TestMatchError(t *testing.T) {
-	named, err := Parse("foo")
-	if err != nil {
-		t.Fatal(err)
-	}
-	_, err = Match("[-x]", named)
-	if err == nil {
-		t.Fatalf("expected an error, got nothing")
-	}
-}
-
-func TestMatch(t *testing.T) {
-	matchCases := []struct {
-		reference string
-		pattern   string
-		expected  bool
-	}{
-		{
-			reference: "foo",
-			pattern:   "foo/**/ba[rz]",
-			expected:  false,
-		},
-		{
-			reference: "foo/any/bat",
-			pattern:   "foo/**/ba[rz]",
-			expected:  false,
-		},
-		{
-			reference: "foo/a/bar",
-			pattern:   "foo/**/ba[rz]",
-			expected:  true,
-		},
-		{
-			reference: "foo/b/baz",
-			pattern:   "foo/**/ba[rz]",
-			expected:  true,
-		},
-		{
-			reference: "foo/c/baz:tag",
-			pattern:   "foo/**/ba[rz]",
-			expected:  true,
-		},
-		{
-			reference: "foo/c/baz:tag",
-			pattern:   "foo/*/baz:tag",
-			expected:  true,
-		},
-		{
-			reference: "foo/c/baz:tag",
-			pattern:   "foo/c/baz:tag",
-			expected:  true,
-		},
-		{
-			reference: "example.com/foo/c/baz:tag",
-			pattern:   "*/foo/c/baz",
-			expected:  true,
-		},
-		{
-			reference: "example.com/foo/c/baz:tag",
-			pattern:   "example.com/foo/c/baz",
-			expected:  true,
-		},
-	}
-	for _, c := range matchCases {
-		named, err := Parse(c.reference)
-		if err != nil {
-			t.Fatal(err)
-		}
-		actual, err := Match(c.pattern, named)
-		if err != nil {
-			t.Fatal(err)
-		}
-		if actual != c.expected {
-			t.Fatalf("expected %s match %s to be %v, was %v", c.reference, c.pattern, c.expected, actual)
-		}
-	}
-}