diff --git a/distribution-image.changes b/distribution-image.changes
index 96f0e55..8d6dc7f 100644
--- a/distribution-image.changes
+++ b/distribution-image.changes
@@ -1,3 +1,8 @@
+-------------------------------------------------------------------
+Wed Jul 31 12:06:44 UTC 2024 - Dirk Mueller <dmueller@suse.com>
+
+- set specific lifecycle url for openSUSE BCI
+
 -------------------------------------------------------------------
 Tue Jul 16 15:20:06 UTC 2024 - Dirk Mueller <dmueller@suse.com>
 
diff --git a/distribution-image.kiwi b/distribution-image.kiwi
index 04be1d2..bbdb773 100644
--- a/distribution-image.kiwi
+++ b/distribution-image.kiwi
@@ -43,7 +43,7 @@ You can contact the BCI team via https://github.com/SUSE/bci/discussions
             <label name="org.opensuse.reference" value="registry.opensuse.org/opensuse/registry:%%registry_version%%-%RELEASE%"/>
             <label name="org.openbuildservice.disturl" value="%DISTURL%"/>
             <label name="org.opensuse.release-stage" value="released"/>
-            <label name="org.opensuse.lifecycle-url" value="https://en.opensuse.org/Lifetime"/>
+            <label name="org.opensuse.lifecycle-url" value="https://en.opensuse.org/Lifetime#openSUSE_BCI"/>
           </suse_label_helper:add_prefix>
           <label name="io.artifacthub.package.readme-url" value="https://raw.githubusercontent.com/SUSE/BCI-dockerfile-generator/Tumbleweed/distribution-image/README.md"/>
         </labels>