diff --git a/Dockerfile b/Dockerfile
index 75784c8..07d5d28 100644
--- a/Dockerfile
+++ b/Dockerfile
@@ -15,7 +15,7 @@ PREFIXEDLABEL org.opencontainers.image.description="Virtualization operator for
 PREFIXEDLABEL org.opencontainers.image.created="%BUILDTIME%"
 PREFIXEDLABEL org.opencontainers.image.version="%%PKG_VERSION%%.%RELEASE%"
 PREFIXEDLABEL org.openbuildservice.disturl="%DISTURL%"
-PREFIXEDLABEL org.opensuse.reference="%%TAGPREFIX%%/virt-operator:%%PKG_VERSION%%.%RELEASE%"
+PREFIXEDLABEL org.opensuse.reference="%%REGISTRY%%/%%TAGPREFIX%%/virt-operator:%%PKG_VERSION%%.%RELEASE%"
 
 RUN zypper -n install kubevirt-virt-operator shadow && \
     zypper clean -a && \
diff --git a/_service b/_service
index 2f4e49f..b80d505 100644
--- a/_service
+++ b/_service
@@ -5,6 +5,7 @@
         <param name="file">Dockerfile</param>
         <param name="var">PKG_VERSION</param>
         <param name="var">PKG_RELEASE</param>
+        <param name="var">REGISTRY</param>
         <param name="var">TAGPREFIX</param>
         <param name="var">LABELPREFIX</param>
         <param name="eval">pkg=kubevirt-virt-operator source /usr/lib/obs/service/kubevirt_containers_meta</param>
diff --git a/virt-operator-container.changes b/virt-operator-container.changes
index b78daa5..3dc4a97 100644
--- a/virt-operator-container.changes
+++ b/virt-operator-container.changes
@@ -1,3 +1,8 @@
+-------------------------------------------------------------------
+Fri Jun  4 12:20:51 UTC 2021 - Fabian Vogt <fvogt@suse.com>
+
+- Include the registry in org.opensuse.reference
+
 -------------------------------------------------------------------
 Tue Apr 27 08:30:58 UTC 2021 - Vasily Ulyanov <vasily.ulyanov@suse.com>