diff --git a/Dockerfile b/Dockerfile
index f41e173..2d502f9 100644
--- a/Dockerfile
+++ b/Dockerfile
@@ -23,6 +23,7 @@ LABEL org.opencontainers.image.version="%%PKG_VERSION%%.%RELEASE%"
 LABEL org.opencontainers.image.source="%SOURCEURL%"
 LABEL org.openbuildservice.disturl="%DISTURL%"
 LABEL org.opensuse.reference="%%REGISTRY%%/%%TAGPREFIX%%/pr-helper:%%PKG_VERSION%%.%RELEASE%"
+LABEL com.suse.supportlevel="%%SUPPORT_LEVEL%%"
 # endlabelprefix
 
 RUN zypper -n install \
diff --git a/_service b/_service
index 36616db..d46006d 100644
--- a/_service
+++ b/_service
@@ -8,6 +8,7 @@
         <param name="var">REGISTRY</param>
         <param name="var">TAGPREFIX</param>
         <param name="var">LABELPREFIX</param>
+        <param name="var">SUPPORT_LEVEL</param>
         <param name="eval">pkg=kubevirt-pr-helper-conf source /usr/lib/obs/service/kubevirt_containers_meta</param>
         <param name="verbose">1</param>
     </service>
diff --git a/virt-pr-helper-container.changes b/virt-pr-helper-container.changes
index 8b30f22..8dec9af 100644
--- a/virt-pr-helper-container.changes
+++ b/virt-pr-helper-container.changes
@@ -1,3 +1,8 @@
+-------------------------------------------------------------------
+Tue Oct 15 05:50:28 UTC 2024 - Vasily Ulyanov <vasily.ulyanov@suse.com>
+
+- Add LABEL with support level
+
 -------------------------------------------------------------------
 Wed May 22 08:12:59 UTC 2024 - Vasily Ulyanov <vasily.ulyanov@suse.com>